The Food Didn't Change. The Photography Did.

Smartphone

This is where many businesses begin.

A quick photograph taken on a phone takes only a few seconds and shows customers what's on offer.

For everyday moments, that's often enough.

When you're asking people to choose your business over another, though, this image has to compete with every other smartphone photo they see.

It documents the pizza.

It doesn't do much to sell it.

Professional Camera, One Light

A professional camera immediately captures more colour, texture and detail.

Add a single light, and the pizza starts to look fresher, warmer and more inviting.

This level of photography works well for many businesses and is a significant step up from a smartphone.

The food hasn't changed.

Customers simply see it differently.

JaxMore Summer Refresh

This is the standard we deliver during a Summer Refresh session.

The lighting is carefully shaped to bring out texture, colour and freshness, while keeping the food looking completely natural.

It's fast, consistent and created for businesses that need a menu, website or social media refreshed without compromising on quality.

For many hospitality businesses, this is exactly the right balance.

Find out more about our Summer Refresh.

JaxMore Hero Photography

Sometimes a photograph needs to do more than show the food.

It needs to stop people scrolling, strengthen your brand and support a campaign.

Here we've introduced styling, props and atmosphere to create a stronger emotional connection, while keeping the pizza itself as the hero.

It's still the same £2.80 supermarket pizza.

The story around it has changed.