Great Photography Begins Long Before the Camera Comes Out

The photography itself may only take a few hours, but creating images that genuinely support your business starts much earlier.

Before becoming professional photographers, Julia built a career in marketing, helping organisations communicate effectively and achieve commercial objectives. Adam spent many years managing complex projects, coordinating people, budgets and timescales to deliver successful outcomes.

Those experiences still shape every shoot we undertake.

We don't simply arrive with cameras. We help you plan the project, understand how the images will be used, work around your business and create photography that supports your marketing long after the shoot is over.


It Starts With Your Goals

Before we think about cameras, lighting or props, we'll talk about what you're trying to achieve.

Perhaps you're launching a new menu.

Refreshing your website.

Introducing a new product range.

Preparing for Halloween or Christmas.

Building a stronger social media presence.

Whatever the objective, understanding your goals helps us decide not only what to photograph, but how those images should look and feel.

If you're still deciding what style of photography best suits your business, our Choosing a Food Photographer guide explains what to look for and the questions worth asking before you book.


Deciding What to Photograph

One of the biggest misconceptions is that every dish or every product needs photographing.

Usually, the opposite is true.

A carefully chosen collection of signature dishes or hero products often tells a much stronger story than trying to photograph absolutely everything.

We'll help you decide where your time is best spent and build a shot list that supports your marketing priorities.

You can see examples of the different approaches in our Hospitality Portfolio and Product Portfolio.


Creating Photography That Feels Like Your Brand

Great photography shouldn't just show your food.

It should communicate something about your business before anyone has even tasted it.

During our planning conversations we'll discuss the atmosphere you want to create, whether that's bright and welcoming, rustic and authentic, contemporary and clean or rich and dramatic.

We'll also consider props, backgrounds, colours and where the images will be used, so every creative decision has a purpose.


A Shoot Is Really a Project

Every successful shoot is a project in its own right.

There are objectives, people to coordinate, timings to work around and hundreds of small decisions that influence the final result.

Our previous careers taught us how to manage those details, so you can concentrate on running your business while we take care of the photography.

Clients often tell us how relaxed the whole experience feels. That's rarely an accident. It's the result of careful planning and clear communication before we even unpack a camera.


On the Day

Because we work together on every commission, there's always another pair of eyes looking for opportunities to improve the image.

While one of us is concentrating on lighting and camera work, the other is refining styling, composition and the details that make the finished photographs feel polished and natural.

That collaborative approach also keeps the shoot moving efficiently, making the best possible use of your time.


Your Food Doesn't Need to Change

Many clients worry they'll need to prepare their food differently for photography.

In reality, your food should still look like the food your customers receive.

We'll make small adjustments where needed, perhaps moving a garnish, cleaning the edge of a plate or repositioning a glass, but our aim is always to present your food at its absolute best, not create something artificial.


We'll Work Around Your Business

Whether we're photographing a busy restaurant, a production kitchen or products in our Derby studio, we'll plan the day to minimise disruption wherever possible.

Restaurant shoots are often scheduled between services or during quieter periods.

Product photography can be planned around your production schedule.

If something unexpected happens on the day, we'll adapt. Flexibility is simply part of the service.


After the Shoot

Every selected image is professionally edited before delivery.

You'll receive high-resolution photographs suitable for print, websites and social media, ready to support your marketing wherever they're needed.

If you'd like to understand more about how you can use your images, you'll find everything explained in the Licensing section of our FAQ.


Still Have Questions?

Our Frequently Asked Questions answers many of the practical questions clients ask before booking a shoot.

You'll find information about:

  • The different types of food and drink photography we offer.
  • Pricing, turnaround times and how your finished images are delivered.
  • Working on location or in our Derby studio.
  • Image licensing, copyright and RAW files.
  • Travel, food hygiene, attending the shoot and other practical details.

If there's anything we haven't covered, get in touch. We're always happy to talk things through, with no pressure and no hard sell.


Ready to Start Planning?

The best photography isn't just about technical skill.

It's about understanding your business, planning carefully and creating images with a clear purpose.

If you've got an upcoming menu launch, product release or marketing campaign, we'd love to help you plan it.

Get in touch and let's start the conversation.

Julia and Adam working in the studio, Julia is styling the set, Adam is operating the camera tethered to a Mac
JaxMore Creative Photography logo. Food and Drink Photographer, Derby.

Copyright © 2018-2021, JaxMore - All rights reserved

KTBB Limited trading as JaxMore Food and Drink Photography
Registered in England, no. 08828493
VAT no. 177253392
Registered Address: Carwood Park, Selby Road, Leeds, LS25 1NB

Page last updated: Saturday 8th August 2026 at 4:42pm

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