Privacy Policy

Last updated: 11 October 2026

Introduction

This privacy policy explains how KTBB Limited, trading as JaxMore Food and Drink Photography ("we", "us" or "our"), collects, uses, stores and protects your personal information when you visit our websites, contact us, book a meeting with us, complete a website form, subscribe to marketing communications or engage our services.

This privacy policy applies to jaxmore.com and any other websites owned and operated by KTBB Limited that link to this policy, including ajackson.co.uk and juliadallimore.co.uk.

We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

KTBB Limited
Trading as JaxMore Food and Drink Photography

Registered Company Number: 08828493

Registered Office:

Carwood Park
Selby Road
Leeds
LS25 1NB

Website: jaxmore.com

Email: ObscureMyEmail

For the purposes of UK data protection legislation, KTBB Limited is the Data Controller.

Information We Collect

Information you provide directly

We may collect personal information when you:

• Contact us by email
• Contact us by telephone
• Complete a website contact, enquiry or promotional form
• Book a meeting through Calendly
• Subscribe to our newsletter or other marketing communications
• Request a quotation
• Engage our photography services
• Correspond with us regarding a project

This information may include:

• Name
• Email address
• Telephone number
• Company or organisation name
• Information relevant to your enquiry, quotation or project
• Marketing preferences and consent information

Where you complete a promotional form, we may also record information relating to the offer requested and your eligibility to receive it.

Information collected automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Operating system
• Device information
• Referral source
• Pages viewed
• Time spent on pages
• Dates and times of visits
• Website interaction and usage data
• Information relating to advertising interactions

This information may be collected through cookies, cookieless analytics technologies, tracking scripts and other website measurement tools.

Some of these technologies are only activated when you have accepted optional cookies and tracking.

How We Use Your Information

We may use personal information to:

• Respond to enquiries
• Arrange meetings and consultations
• Provide quotations
• Deliver photography services
• Manage client relationships
• Communicate regarding projects
• Process website form submissions
• Administer promotional offers
• Manage newsletter subscriptions
• Send marketing communications where permitted by law
• Measure the effectiveness of our advertising
• Improve our website and services
• Maintain business records
• Comply with legal obligations
• Protect our business against fraud, misuse or security threats

Our Lawful Bases for Processing

We process personal information only where we have a lawful basis for doing so.

Contract

Where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

• Responding to enquiries
• Managing client relationships
• Improving our services
• Maintaining business records
• Measuring and improving business performance
• Protecting our business

We consider whether these interests are overridden by your rights and freedoms before relying on this basis.

Where consent is required for cookies, tracking technologies or electronic marketing, we do not rely on legitimate interests as a substitute for that consent.

Consent

Where you have given clear consent, such as subscribing to marketing communications or agreeing to certain uses of cookies and tracking technologies.

You may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legal Obligation

Where we must process information to comply with legal or regulatory requirements.

Marketing Communications

We may send marketing emails where:

• You have explicitly opted in; or
• We are permitted to do so under applicable electronic marketing legislation, including relevant provisions of PECR.

Where you subscribe through a website form, we may record your subscription details, preferences and information relating to your consent.

We may use this information to send newsletters, photography advice, information about our services, promotional offers and other relevant business communications.

You may unsubscribe at any time by:

• Clicking the unsubscribe link in a marketing email
• Contacting us directly

Unsubscribing from marketing communications will not prevent us from contacting you where necessary regarding an existing enquiry, booking, contract or project.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties where necessary to operate our business, including:

• Exact Hosting (website hosting)
• HighLevel / GoHighLevel (promotional forms, contact management, marketing communications and automation)
• Calendly (appointment scheduling)
• Google Analytics (website analytics, subject to cookie consent)
• Google Ads (advertising and conversion measurement, subject to cookie consent)
• DooStats (cookieless website analytics)
• Professional advisers, including accountants, insurers and legal advisers
• Government bodies, regulators or law enforcement agencies where required by law

These providers may process personal information on our behalf or, where applicable, as independent data controllers.

We take reasonable steps to select providers that handle personal information securely and in accordance with applicable data protection legislation.

Website Forms and Contact Management

Our website includes contact and enquiry forms built using Foundation 6. Information submitted through these forms is used to respond to enquiries and provide requested services.

Our ROI calculator also uses a Foundation 6 form.

We use HighLevel, also known as GoHighLevel, to manage contact records, marketing communications, promotional offers and automated processes.

HighLevel Promotional Form

Our website includes a promotional popup offering £100 towards a first JaxMore photography shoot.

This form is provided by HighLevel and is only loaded when a visitor has accepted optional cookies and tracking technologies.

When you complete the promotional form, we collect:

• First name
• Last name
• Email address
• Information relating to your requested offer
• Marketing preferences and consent information

HighLevel may use cookies, Local Storage and similar technologies to support its embedded forms and associated functionality.

These technologies may include information relating to visitor sessions and interactions with the form.

Information submitted through the promotional form may be stored within our HighLevel account and used to administer the offer, manage our relationship with you and send marketing communications where permitted.

Completing the promotional form does not automatically mean that you have consented to receive marketing communications.

Where marketing consent is required, we seek it separately.

HighLevel's privacy information is available at:

gohighlevel.com/privacy-policy

Appointment Scheduling

We use Calendly to allow prospective clients and contacts to book meetings with us.

When you book a meeting through Calendly, you may provide:

• Name
• Email address
• Telephone number
• Company name
• Information relevant to your enquiry

Calendly processes this information for scheduling and communication purposes.

Calendly's privacy policy is available at:

calendly.com/privacy

Email Marketing

We use HighLevel / GoHighLevel to manage newsletter subscriptions, email marketing and related communications.

When you subscribe, we may collect:

• Name
• Email address
• Company or organisation name, where provided
• Subscription preferences
• Information relating to your consent

We may also collect information about interactions with our marketing emails, such as whether an email has been opened or a link has been clicked, where this functionality is enabled and permitted by applicable law.

We use this information to manage subscriptions, provide relevant communications and understand the effectiveness of our marketing.

You may unsubscribe at any time using the link included in our marketing emails.

We may change email marketing providers from time to time. Any provider we use will be expected to process personal information in accordance with applicable data protection legislation.

International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

This may include providers of website forms, customer relationship management systems, email marketing, appointment scheduling, analytics and advertising services.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place, as required by UK data protection legislation.

These may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or other legally recognised transfer mechanisms, as applicable.

Data Security

We implement appropriate technical and organisational measures to protect personal information against:

• Unauthorised access
• Accidental loss
• Destruction
• Misuse
• Alteration
• Disclosure

We also expect service providers handling personal information on our behalf to implement appropriate security measures.

While we take reasonable steps to protect information, no method of transmission over the internet can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected.

Photography project files, correspondence and project records may be retained for up to 7 years to support repeat orders, licensing enquiries, accounting requirements and ongoing client support.

Where someone unsubscribes from marketing, we may retain limited information necessary to ensure that they are not contacted again for marketing purposes.

We may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to processing
• Request transfer of your information where applicable
• Withdraw consent where consent is the lawful basis for processing

These rights are subject to applicable legal conditions and exemptions.

To exercise any of these rights, please contact us using the details provided in this policy.

We may ask for proof of identity before responding to certain requests.

Complaints

If you have a concern about how we handle your personal information, please contact us first using the contact details provided in this policy.

We will acknowledge your complaint and aim to respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office:

ico.org.uk

Cookies

Our website uses cookies, browser storage and similar technologies to support website functionality, understand how visitors use our website and measure the effectiveness of our advertising.

Some technologies are essential to the operation and security of the website. Others are optional and require your consent.

Essential Technologies

Essential technologies may be used to:

• Support the operation and security of our website
• Remember your cookie consent decision
• Provide necessary website functionality

Our cookie consent system stores your decision in your browser's Local Storage so that your preference can be remembered across visits.

Essential technologies do not require consent where they are strictly necessary for the service being provided.

Optional Cookies and Tracking

With your permission, we use optional cookies and tracking technologies for:

• Google Analytics website measurement
• Google Ads advertising and conversion measurement
• Our HighLevel promotional popup and its associated functionality

These services may collect information about your browser, device, website activity and interactions with our advertising.

Google Analytics, Google Ads tracking and the HighLevel promotional popup are not loaded unless you accept optional cookies.

Your Cookie Choices

When you first visit our website, you are presented with a cookie notice allowing you to accept or decline optional cookies and tracking technologies.

If you accept, optional tracking is enabled.

If you decline, Google Analytics, Google Ads tracking and the HighLevel promotional popup remain disabled.

Your decision is stored in your browser's Local Storage so that we can remember your preference on subsequent visits.

Changing Your Cookie Preferences

You can change your decision at any time by clicking the Cookie Preferences link in the footer of our website.

This allows you to accept or decline optional cookies again.

If you withdraw consent, optional tracking is disabled and the website removes Google Analytics and Google Ads cookies that it can identify and access.

You can also manage or delete cookies and stored website data through your browser settings.

Please note that blocking certain technologies may affect the availability of some website features.

For more information about cookies and your rights, please visit:

ico.org.uk

Analytics and Advertising

Google Analytics

We use Google Analytics to understand how visitors use our website and improve the user experience.

Google Analytics is only activated when you accept optional cookies.

When enabled, Google Analytics may collect information including:

• Pages visited
• Time spent on pages
• Browser and device information
• Approximate geographic location
• Referral sources
• Website interactions

Google may process this information in accordance with its own privacy policies and applicable contractual arrangements.

Google Ads

We use Google Ads to measure the effectiveness of our advertising and understand actions taken by visitors after interacting with our advertisements.

Google Ads tracking is only activated when you accept optional cookies.

When enabled, Google Ads may use cookies and other identifiers to collect information relating to advertising interactions, website visits and conversions.

DooStats

We use DooStats, a cookieless website analytics service, to measure website activity and record interactions such as clicks on important buttons and links.

DooStats does not rely on cookies for its website measurement functionality.

Although DooStats is cookieless, its operation remains subject to applicable privacy and data protection requirements.

Your Choices

You can accept or decline optional cookies and tracking technologies using the cookie notice displayed when you first visit our website.

You can change your decision at any time using the Cookie Preferences link in the website footer.

Your preference is remembered across subsequent visits.

For further information about Google's privacy practices, please visit:

policies.google.com/privacy

Links to Other Websites

Our website may contain links to third-party websites.

We have no control over those websites and are not responsible for their content, security or privacy practices.

We recommend reviewing the privacy policies of any external websites you visit.

Changes to This Policy

We may update this privacy policy from time to time.

Any changes will be published on this page and will take effect immediately upon publication.

We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or how we handle personal information, please contact:

ObscureMyEmail

KTBB Limited
Trading as JaxMore Food and Drink Photography