Frequently Asked Questions

What types of photography do you specialise in?

We specialise exclusively in commercial food and drink photography — including food and drink product photography — covering everything from styled hero shots and e-commerce images to packaging, branding, and lifestyle photography.

Do you offer different types of food and drink photography?

Yes! We offer:

• E-commerce photography – Clean, crisp product shots for websites and retailers
• Creative hero shots – Bold, eye-catching visuals for campaigns and branding
• Lifestyle photography – Food and drink in context (cocktails being poured, dishes plated, ingredients styled)
• In-Service / behind-the-scenes shots – Real-time kitchen photography - no retakes, no delays
• Step-by-step / recipe content – Perfect for packaging, cookbooks, and online recipes

We’ll recommend the right mix based on your goals.

Can you shoot recipes or step-by-step photography?

Yes — whether you need a full preparation sequence or just key stages, we can photograph your recipe from start to finish for print, packaging, or digital use.

Can you shoot clean packshots or flat lay images for packaging?

Absolutely. We often provide clean, well-lit images ideal for awards submissions, packaging mockups, distributor listings, and press kits.

Can you do video?

Yes — as an optional extra. We don’t push it as a standalone service, but having two of us — and two cameras available for every shoot — means we can capture video alongside your photography without slowing things down significantly, should you require it.

If you choose to add video, we’ll balance the time on set so you still get the strongest possible results — but the total number of stills may be slightly reduced to allow for editing.

Can my headshot photographer shoot my food and drink products?

While headshot or event photographers may take great pictures of people, food and drink photography is a very different skill. It requires specialist lighting, styling, and technical understanding to bring out the best in a product — especially for glossy, textured, or reflective items. It’s why brands come to a specialist.

Can you do my headshot (branding / event / wedding) photography?

We could — but we don’t. We focus entirely on food and drink photography, so we can give your products the care and attention they deserve. That's why we are your visual advantage.

However, if you’re looking for someone excellent in another area, we’ll be happy to recommend a trusted specialist.

What is food and drink product photography?

It’s the skill of photographing food and drink in a way that makes it look irresistible. We use specialist lighting, styling, and composition to showcase each product’s best features — whether it’s a glossy truffle or a crisp, refreshing bottle.

Why is professional food and drink photography important?

High-quality visuals boost trust, elevate perception, and help your brand stand out. Our research with Nottingham Trent University revealed:

• Consumers expect to pay 40% more when shown our professional images
• Customers are 38% more likely to buy
• Perceived quality can increase by up to 20%
• Our professional photos increase preference for your product by over 18%

Our photography is an investment — but the right image can be the difference between a customer stopping to look, or scrolling straight past. That’s why looks matter.

How can your professional food and drink photography benefit my business?

Our photography will:

• Increase sales and justify higher price points
• Build brand trust and emotional connection
• Make your marketing and content more effective
• Save you time by doing it right the first time

Try our ROI Calculator and run the numbers for your own business today.

Can’t we just use AI-generated or stock images?

AI-generated visuals and stock photos might look passable at a glance — but they often fall short when it comes to realism, consistency, and brand fit.

AI images frequently include inaccuracies and artefacts, and stock shots can feel generic or disconnected from your actual product. Neither reflects the care you’ve put into your brand — and neither gives you the flexibility to style, shoot, and light things your way.

You also risk licensing and copyright issues, especially with AI.

We create authentic, brand-specific images you can confidently use across web, packaging, print, and social — without compromise.

What usage licence is included with each package?

We include a Perpetual UK usage licence with every package.

These cover marketing, advertising, packaging and more. Let us know if you need international usage.

What if I need an international licence?

If your images will be used globally — on packaging, in overseas ads, or across international websites — we can quote for an extended licence to suit. Just tell us where the images will be used when we chat.

Will I own the copyright for the images?

No — but you don’t need to. We retain copyright and provide a usage licence that suits your package and project needs. This keeps things cost-effective and flexible.

If you require full copyright ownership — including access to RAW files — this is available by separate agreement. Pricing starts at £500 and depends on scale and usage. Let us know if this is important to you from the outset.

Can I have the RAW files to edit myself?

We don’t provide RAW files as standard. These are unprocessed and intended for editing by the original creator. To maintain consistency and quality, RAWs are only supplied as part of a full copyright transfer.

Do you shoot on location?

Yes — while our Derby studio is fully equipped, we’re happy to shoot on location in restaurants, bars, kitchens, or production facilities, depending on what best suits your brand, product and goals. We photograph across Nottinghamshire, Leicestershire, Staffordshire and the wider Midlands, with projects regularly taking us across the UK. We bring everything we need to deliver professional results wherever you are.

Want to know exactly how a shoot runs from prep to delivery? Take a look at how it works.

Location Days

What were Location Days?

Location Days were a scheduled, shared-shoot format where we photographed multiple hospitality venues in the same area on a single day. They were designed to make professional food and drink photography more accessible.

Do you still offer Location Days?

No. We’ve evolved that approach into something more effective.

What replaced Location Days?

We now offer two routes, depending on what you need:

• Dedicated photography shoots through JaxMore
  Planned around your business, your timing, and your goals

• Bleatable
  A visibility-focused approach that combines professional photography with a Discovery Page, helping customers find you, understand you, and choose you

Which option is right for me?

If you need a focused set of high-quality images, a dedicated shoot is the right choice.

If you want to improve how your business shows up online and turn attention into bookings, Bleatable is the better fit.

Do you follow any food hygiene standards when working in kitchens?

Yes — we both hold Food Safety and Hygiene for Catering (Level 2) certification.

We don’t handle food, but we do work in professional kitchens, and we take that seriously. That means clean clothing, no jewellery, minimal gear, and a respectful awareness of the environment we’re working in. We know how to avoid disrupting service or contaminating prep areas — and we won’t ever be in the way during a rush.

It helps us work safely alongside chefs and service staff, and gives you peace of mind that inviting us into your kitchen won’t cause compliance issues.

Which areas do you cover?

We work with clients across the UK. You can send products to us by courier (we don’t recommend Yodel or UPS), or we can travel to your location for the shoot.

How should I send my products to you?

Securely package your items and label them clearly. Where possible, send multiples — this gives us choice during styling. Let us know in advance if anything is perishable, fragile, or time-sensitive.

Please note: For food and drink items that are unpacked or styled, we can’t return them after the shoot.

Can I attend the shoot or give live feedback?

When we’re shooting on your premises, you're of course welcome to be involved.

For studio shoots, we find the best results often come when we can focus without interruption — so we typically work independently once the brief is agreed. That said, if you have a Creative Director or brand lead who needs to give input, we're happy to discuss how that can be handled efficiently — whether that’s through a pre-shoot call, visual references, or remote approvals during the session.

How much do you charge?

We work on a per project basis because every shoot has different requirements. Some clients need a handful of images with simple styling, others want a half day or full day session with multiple sets.

Our packages start from £600, and once we understand what you need we’ll provide a clear, all in quote. No hidden extras, just straightforward pricing that fits your project.

Doesn’t having two of you mean the shoot costs more?

No. Our pricing is based on the shoot, not the number of people involved.

Food photography usually requires two specialist roles: a photographer and a food stylist. On many commercial shoots the stylist is hired separately.

In the UK, an experienced freelance food stylist typically costs £350–£600 per day, often added on top of the photographer’s fee.

With us, that expertise is already included. One of us focuses on lighting and camera while the other concentrates on styling, detail and presentation.

That means dishes can be refined while the camera stays ready, consistency stays strong across the whole shoot, and the process runs smoothly.

You’re not paying for two photographers. You’re getting photography and professional food styling working together in one shoot.

Can I pay in instalments?

Yes. You can spread the cost over three monthly payments by card or bank transfer. Instalments are linked to the project, with the first payment to book, the second due when you approve your images, and the final payment 30 days later.

If you prefer to pay in full, you’ll save around 20 percent across all packages. PayPal, including PayPal Pay in 3, is available for pay in full payments.

How quickly will you complete my project?

Most shoots are completed and delivered within a few days to two weeks depending on the scope. Rush work is possible, just ask.

How will I receive the finished images?

Images are delivered electronically in the formats you need, including high resolution TIFF for print, JPEG for social media and WebP for web use.

Can you accommodate large scale projects?

Yes. Whether you need a small set of hero images or a large campaign with hundreds of visuals, we have the capacity and experience to deliver consistent, high quality results.

Can you provide custom editing or retouching services?

Yes. Every image is edited to make the most of your product. We handle colour adjustment, texture enhancement, retouching and visual consistency in house.

Do you offer a guarantee?

Yes.

• If you’re not happy with your images, we’ll re-edit them
• If you’re still not happy, we’ll re-shoot
• And if we still haven’t delivered something you’re proud to use, we’ll issue a full refund

If a refund is issued, all licences are revoked and the images may not be used in any form. Written confirmation of deletion will be required.

We stand behind our work because we only take on projects we’re confident we can deliver exceptionally well.

How does the free shoot draw work?

Everyone who subscribes to our newsletter is automatically entered into our monthly draw to win a free food & drink photography shoot.

Stay subscribed and you stay in the draw — every month you’re on the list is another chance to win.

Are there any costs with the free shoot draw?

The monthly free shoot draw covers the photography session itself. If the shoot requires travel beyond 25 miles from Derby, travel expenses will apply.

Are props or special ingredients included?

If we already have the props you need, we’ll use them free of charge.

If we need to purchase specialist props, ingredients, or other items specifically for your shoot, these will be charged at cost (we’ll confirm any spend with you first).

Can offers be combined or transferred?

No — prize shoots can’t be combined with other offers, are non-transferable, and must be used within 3 months of issue unless we agree otherwise.

Can these offers change or end?

Yes — we reserve the right to amend or withdraw these offers with 30 days’ notice.

Where do I sign up for the Newsletter?

Glad you asked! You can sign up here