Our Food Photography Blog:
Focus on Beautiful.

Two plates of roasted radishes, photographed seconds apart. The difference isn’t in the food, or even the set-up — it’s in the light.

By shifting and shaping the light, we moved from bright and crisp to rich and dramatic. Same subject, completely different mood.

This isn’t just one of our favourite client images — it’s now officially a shortlisted entry in the British Photography Awards 2025, under the Commercial: Product category.

The shot was created for Sarah Withers at Withers Gin, celebrating their home city of Derby. A city of industry, engineering brilliance, and heritage — all reflected in both the gin and its design.

When people think of food photography, they usually think about the food itself. But look closer at almost any professional image and you’ll notice the quiet details around it — the board, the glass, the napkin, the flowers, even the crumbs.

Those props aren’t just decoration. They’re doing a job.

Goat’s cheese and fig canapés, finished with honey. Simple ingredients, but the way they’re lit makes them feel indulgent.

This week’s shot is about combining hard and soft light to bring out texture and shine in food. A technique that works very differently here than it would in portrait photography.

Not a food photo this time, but our brand-new ROI Calculator. It takes the independent research we commissioned from Nottingham Trent University and shows you exactly what professional photography could mean for your business.

Plug in your monthly covers or orders, average spend, and shoot cost — and the calculator projects your potential uplift in sales, total gain over time, and even how quickly the shoot could pay for itself.

Two very different shoots. One in a controlled studio with time to finesse every detail, even if that studio is set up on location. One on location and in service, with less than a minute before the dish had to go to a hungry customer.

Both work. Both produce beautiful images. The difference is in the approach, and the purpose.