Our Food Photography Blog:
Focus on Beautiful.

What you’re looking at

Not a food photo this time, but our brand-new ROI Calculator. It takes the independent research we commissioned from Nottingham Trent University and shows you exactly what professional photography could mean for your business.

Plug in your monthly covers or orders, average spend, and shoot cost — and the calculator projects your potential uplift in sales, total gain over time, and even how quickly the shoot could pay for itself.

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How it works

The calculator uses real data from NTU’s research:

• Customers are 38% more likely to buy when shown professional photos
• They expect to pay up to 40% more
• Perceived quality increases by up to 20%
• Almost 1 in 5 people overcome budget objections when the visuals are strong

You can choose between pessimistic, balanced, and optimistic outlooks, so you can model conservatively, or see what happens if things go really well.

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Example scenario

We've used a modest scenario, to illustrate even small businesses can get tangible benefits from our professional photography.

500 covers or orders per month at £25 spend per head = £12,500 baseline revenue.
With professional photography, the calculator projects:

• £17,700 monthly revenue (balanced outlook)
• £5,200 additional revenue per month
• £62,400 total gain over a year
• Payback in under 2 weeks

Even after factoring in running costs of £5,000, the ROI multiple is staggering.

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Why this matters

Photography isn’t just about “looking nice.” It has a measurable, commercial impact. The calculator takes it out of theory and shows you the numbers in black and white.

And it’s not just about revenue. Strong images also bring confidence and pride — pride in how your food looks online, and pride that your customers can see the care you put into it. That pride is contagious, and it makes people trust your brand even more.

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Worth knowing

If you’re weighing up whether to do another DIY shoot or invest in professional images, this tool makes the decision easier. You’ll see exactly what the return could look like, based on your own numbers.