What you’re looking at

Three gins. Three distinct flavour profiles. One consistent brand story.

This set was created for Sarah Withers at Withers Gin. Each gin has its own character — whether that’s bold, floral, or citrus-bright — but the images sit together as a collection. That harmony is deliberate: individuality in the details, consistency in the presentation.

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Lighting setup

Varied from shot to shot, but broadly:

• Strobes in softboxes, through scrims, on each side, for consistent shaping across bottles and glasses
• Strobes needed to be fast, to capture the fizz coming off the glasses
• Controlled kickers behind, to give life to the glass and liquid
• Reflectors used strategically to unify highlights and maintain brand continuity
• Backgrounds and textures adjusted per flavour, but always within the same tonal range

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Camera settings

• Shutter: 1/200
• Aperture: f/11
• ISO: 100
• Lens: 85mm (45mm for flat lay)
• Tripod-mounted for precision framing and repeatable positioning

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Styling and prep

Each gin has its own key botanicals and character — raspberry and rose, orange zest, herbs, spices — and these were styled into the frame to hint at flavour without overpowering the hero. Props were chosen for harmony: different, but never jarring when placed side by side.

We've also left negative space for logos and messaging, and these are all designed to crop square, as required.

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Editing touches

• Colour balanced across the set for consistency in tone
• Highlights and reflections shaped to keep the glassware clean and elegant
• Background textures kept subtle, allowing the ingredients to stand out
• Cleaning of any stray herbs and imperfections
• Final images checked side by side to ensure cohesion across the whole collection

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Why this works

Brand photography isn’t about one standout shot. It’s about a series that looks professional, feels cohesive, and tells the same story from every angle. When a business presents images that align like this, it creates confidence and recognition.

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Worth knowing

Your customers might see your brand on a shelf, a website, a menu, or a social feed. If your visuals look disjointed, trust takes a hit, and your brand may not be recognised. Consistency makes people believe in the product before they’ve even tasted it.